Years ago I heard about the "Bad Idea Factory" like any buzzword I try to plumb the depths of Google to find the creator of these actives. The best I could do is find a 2012 article by Kevin Brookhouser tilted, 20% Project: Bad Idea Factory. In the article he shares that he learned about this activity from Ewen McIntosh at NoTosh but the link to his article is broken. I reached out to him on Twitter to get more information so hopefully he will respond and I can embed the tweet…
Read More